Migrating to Headless Next.js for 300% Speed Increase

The Challenge

The client's existing shop was slow, clunky, and struggling to convert mobile traffic. With page loads taking over 4 seconds, they were losing significant revenue. They needed a complete overhaul without losing their existing backend data.

The Solution

We executed a strategic migration to a 'Headless' architecture.

• **Decoupled Frontend**: We built a blazing fast React/Next.js frontend that communicates with the existing backend via API.
• **Edge Caching**: Deployed on Vercel Edge Network to serve content instantly to users worldwide.
• **Optimized UX**: Redesigned the checkout flow and product pages for maximum conversion.

The Outcome

The results were immediate. Loading speeds increased by 300%, aiming for sub-second interactions. Mobile conversion rates doubled, proving that performance is a feature.